Apple Definitely Making a Smartwatch… Unless it Isn’t

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Sitting down for an interview with Walt Mossberg and Kara Swisher at the D11 conference in Rancho Palos Verdes, Calif. last night, Apple CEO Tim Cook revealed Apple definitely is maybe working on a smartwatch… possibly.

Cook chose his words very carefully when asked about his thoughts on the emerging world of wearable computing.

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“It’s an area that’s ripe for exploration,” Cook said. “It’s ripe for us to get excited about. Lots of companies will play in this space.”

Without going into specifics, Cook revealed that Apple is at least considering the possibility of producing such a device.

“I see [wearable tech] as a very important branch of the tree,” Cook said. “I think this group [Apple] will be very involved in this.”

What we still don’t know is what form a wearable device from Apple would take. Many have assumed that it will be a curved glass smartwatch — and recent rumors have even suggested that we could see such a product, dubbed the “iWatch” by tech bloggers, on the market before the end of the year.

Cook certainly didn’t shoot down those rumors. In fact, he revealed he’s a fan of watches with the ability to do a lot more than just tell the time. He told his interviewers he wears a Nike Fuelband and that it does “a great job.”

He also threw water onto the speculation that Apple would produce a direct competitor for Google Glass, saying “the likelihood that [Glass] has broad appeal is hard to see.”

The full transcript of the interview is available at

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