Report: Sony and Microsoft Racing To Unveil PS4, Xbox 720 First

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According to a report from Game Informer, we may be only a few months away from getting our first look at the next generation of major video game consoles. The publication says both Sony and Microsoft are getting ready to stage “Apple-style press conferences” in March, at which they will unveil the PlayStation 4 and Xbox 720 (or whatever they decide to name their next-gen consoles).

It’s long been expected that both of these products would be unveiled in 2013, but the conventional wisdom was that consumers would get their first look at or around E3, which takes place in June. However, the recent trend in consumer electronics, at least for major companies, has been to shirk industry events and stage independent launches — in the style of Apple.

Game Informer says that both Sony and Microsoft plan to stage their launch events around the Game Developers Conference in late March, with plans to highlight next-gen games at E3 in June.

So, it sounds like the race is on. Game Informer says Sony is aggressively targeting a PS4 release that would take place prior to the release of the next-gen Xbox. The Xbox 360 hit the market before the PS3 and that fact is a big part of the reason why the console was such a huge success.

“We hear that Sony in particular is determined not to come out last this time like the PlayStation 3 did this generation,” reports Game Informer. “[W]e’ll have to see how soon it can get the PlayStation 4 out the door, and whether Microsoft is motivated to prevent this from happening.”

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