Spend a lot of time fragging 13-year-olds in Call of Duty while listening to Eminem? Then you’re in luck. The game’s publisher, Activision, has revealed that it’s forged quite the relationship with the rapper.
Eminem’s new album and the next Call of Duty game, Ghosts, just happen to debut on the same day — November 5 (which also happens to be Guy Fawkes Day). Thanks to a new agreement between Call of Duty publisher Activision and Eminem, anyone who purchases Ghosts will get the rapper’s new album for a reduced price of just $9.
This may come as little surprise for Call of Duty fans, who might have noticed that Ghosts‘ first trailer featured “Survival,” one of the tracks from the rapper’s new album. It’s also the third time Eminem’s work has been used for Call of Duty media — older Eminem tracks were featured in Call of Duty: Modern Warfare 2 and Call of Duty: Black Ops trailers.
Eminem says he’s “excited to continue to be a part of the [Call of Duty] franchise,” while Activision CEO Tim Ellis had this to say:
“Call of Duty is the ultimate adrenaline rush … And Eminem embodies this same spirit and captures this in his music.”
Not everyone is pleased with the deal. Tech Hive‘s Hayden Dingman suggested it was evidence that publishers like Activision are attempting to turn video games into a “corporate-shilling circus”.
Unfortunately, so long as the masses continue blindly buying up Call of Duty games, we can expect corporations (including music artists and studios) to try and cash in, too.