Microsoft says it has no plans to change the price of its Surface tablet computers. The devices recently received some hefty price cuts that, for a time, appeared temporary.
First, Microsoft says it will make the $100 price cut on its powerful Surface Pro laptop permanent. That means consumers interested in the entry-level Surface Pro, which features a speedy Intel Core i5 processor and a 64GB solid state drive, can get one for $800. Upgrading to the Surface Pro with 128GB memory costs an additional $100.
Microsoft will also reportedly maintain the price cut on its less powerful Surface RT tablet. The price of that device, which features an ARM processor and 32GB memory, was slashed $150 last month, from $500 to $349. A 64GB version costs $450.
Even Surface peripherals are getting a hefty and permanent price cut. Microsoft has cut $40 from the price of the Touch Cover Keyboard, meaning it will now retail for $79 instead of about $120.
It’s good news for consumers looking for an iPad alternative. And while Microsoft is losing money on the Surface post-price cut, the move is helping the firm establish a real presence in the competitive tablet market.
Recent studies show that since Microsoft first introduced the Surface price cuts, use of the devices has increased roughly 30% worldwide.