Sources say Sony has completed a preliminary agreement that, if seen through, will result in MTV, Nickelodeon, Comedy Central and Spike shows making their way to the PlayStation.
It’s unclear when Sony will begin offering the programming or if a paid subscription will be required. Right now, it appears the service would compete with the likes of Netflix, which is already available to PlayStation 3 (and Xbox 360) users.
Sony has also reportedly met with several other programming firms — including Walt Disney Company, CBS and Time Warner — to discuss bringing their content to the PlayStation.
The cable plan is designed to help the upcoming PlayStation 4 (due this November) compete with Microsoft’s Xbox One. We already know Microsoft’s console will provide users with a wide range of TV content, though again it’s not known how much it will cost users to access that material.
Microsoft is even reportedly working with famed director Steve Spielberg on a Halo television show. There may also be a Microsoft-NFL deal that would make National Football League games available exclusively on the Xbox One.
Clearly, Sony is facing a major challenge from its main rival. As usual, the key to drawing gamers will be price.