Apple will likely release an iPad Mini with the firm’s popular Retina display before the end of the year, the Wall Street Journal reports. Such a move would give Apple an effective countermeasure to Google’s new Nexus 7 tablet.
The iPad Mini launched in November 2012. Consumer reaction was generally positive: people appreciated the device’s portability and the enormous number of applications available through Apple’s App Store.
But the device certainly received criticism, too. With a price north of $300, some consumers felt the device should come equipped with a high-resolution screen, such as the Retina display found on the original, 10-inch iPad.
The end result? Many consumers opted for the 7-inch Nexus 7, which costs significantly less than the iPad Mini. The Nexus 7’s popularity continued to increase with Google’s unveiling of a new version of the device sporting a 1080p display.
But it now appears Apple is ready to fire back. Apple is preparing its suppliers for a major product release, the Wall Street Journal says. Those suppliers — including LG, Sharp and Samsung — are reportedly working on a new high-definition display for the iPad Mini.
The new iPad Mini might also sport a wide variety of colorful back covers, rather than the standard black and white.
What remains unclear is whether Apple will lower the iPad Mini’s price to better compete with the $229 Nexus 7.