Is a whole can of Coca-Cola too much for you to drink in one sitting? No, of course it isn’t. That’s a ludicrous suggestion. We live in a country where the top coffee shop had to invent a cup size that holds an entire bottle of wine just to satisfy its larger and thirstier customers, and where a judge blocking New York City mayor Michael Bloomberg’s attempt to ban the sale of 16-ounce sodas was cause for many to celebrate.
But in some places on this planet, people don’t guzzle soda quite like they do in America. In some places, Coke is savored. For those markets, Coca-Cola has invented a new kind of shareable can.
Check it out:
Kind of a cool concept, right? At the very least, it makes a good commercial.
The twist-apart cans are the exact same size as a normal can of Coke, which means that they can be sold out of normal vending machines with no necessary modifications. But, alas, there are no plans for them to be sold in North America.
The original design concept was created by the agency Ogilvy & Mather. Interestingly (and perhaps ironically, depending on how loose you are with the definition of “ironic”), the original idea reportedly came to life when an employee of the agency spotted half of a Pepsi can being used as an ashtray.