There could soon be a new contender in the highly competitive North American smartphone market. Lenovo, one of the world’s biggest PC manufacturers, is reportedly preparing to launch its very first smartphone on this continent.
If Lenovo’s executives are smart, they should start preparing for the next phase of their careers, too — because the company probably doesn’t stand a chance up against the Android that is Samsung.
The Wall Street Journal says the Chinese hardware maker — best known for its IdeaPad and ThinkPad laptop computers — could release a smartphone device in North America within the next year.
For Asian consumers, this won’t be surprising. In China, Lenovo already owns a substantial (11.4 per cent) market share, trailing only smartphone powerhouse Samsung (17.4 per cent). Right now, Lenovo’s revenue from its mobile unit is already approaching $1 billion.
What does that mean?
Simply put, Lenovo definitely has the potential to make a big splash when it begins shipping smartphones to U.S. and Canadian retailers this year or next. Unfortunately, we don’t know what kinds of devices the firm is planning for the North American market. And we do know that the company currently trailing Samsung for second-place in the North American Android market, HTC, is in major trouble.
In other words, Lenovo could be in for a very rude awakening.
Lenovo already generates more revenue through the PC market than any firm save Hewlett-Packard (HP), even with the HP coupon codes. Making a big splash in the smartphone sector could have a huge impact on the consumer electronics industry as a whole.
Stateside, Lenovo isn’t quite a household brand name. However, that could change if Lenovo’s smartphone launch proves successful and its devices gain a reputation on par with Apple and Samsung hardware.
But, again, that’s far easier said than done.