Is ‘Shift It’ The Greatest Commercial Ever? (VIDEO)

Rhett and Link are at it again. The masters of producing awesomely awful commercials have continued their quest to mine comedic gold. And this time they’ve also turned an Armenian-Iranian transmission specialist, Goorgen Vargarian, into a celebrity.

The only problem with this commercial is the fact that no dude-focused media outlets have given it the spotlight it deserves.

Yes, Chelsea Handler has shown some love. Ellen DeGeneres got on the bandwagon, too. But where’s the love from the bros? The dudes? The men? It’s right here.

Goorgen Zargarian is as amazing in real life as you’d suspect. His transmission shop is a couple miles from my front door, and the dude is drinking in every moment of his new-found celebrity. Before entering his 15 minutes of fame, he was the type of guy who’d always offer a wave if you were walking (or in my case, riding a bicycle) by his shop. He’s always out and about, and just last night he was mixing with the adoring public at Lowe’s Home Improvement Center in Burbank. Ah, that Goorgen — and his million dollar smile.

Can he fix a transmission? I have no idea. Judging by the cars at his shop property, he knows his stuff. If I ever have transmission issues, Goorgen can rest assured that I’ll be bringing my ride into his shop so I can “shift it, shift it in forward, shift it, shift it reverse…”

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One Response to Is ‘Shift It’ The Greatest Commercial Ever? (VIDEO)

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