A remarkable video posted on YouTube today is generating a huge number of views (though exactly how many is unknown, because YouTube is doing that annoying thing where it temporarily stops counting at 301).
The video depicts nearly 10,000 iPhones cascading like dominoes through an unidentified office setting.
It’s unreal, right?
Right. It didn’t actually happen.
Only one of the iPhones in the video — the very first one — is an actual metal-and-plastic-and-glass-and-microchips smartphone. The rest are computer-generated faux-phones, though the transition is pretty seamless.
“We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it,” said Pramod Modi Shantharam, the company’s CEO and animation director.
The video’s CGI is so convincing, in fact, a huge number of viewers so far don’t seem to realize they’re witnessing a purely digital illusion.