Apologies for the muddy headline. There’s really no way to explain this story without sounding like a redundant fool.
Okay, let’s give it another shot.
Doritos are a thing and they are awesome. We all know that. Someone at Taco Bell had the inspired idea to use Doritos to make taco shells and the result was also awesome. Millions of dollars in sales later, Taco Bell’s Doritos Locos Tacos are an unbridled success. In fact, they are shattering sales records as we speak.
So, how can the brilliant people at Doritos and Taco Bell capitalize on the success of Doritos Locos Tacos?
By turning them back into just Doritos!
— Doritos (@Doritos) March 25, 2013
On April 8, Doritos will unveil two new flavors of chips: Nacho Cheese Locos Tacos and Cool Ranch Locos Tacos. Yep, they are chips based on tacos based on chips.
Nevermind the fact that there are already Nacho Cheese Doritos and Cool Ranch Doritos — and the name recognition of those flavors was what propelled the success of Locos Tacos in the first place — Doritos wants you to know that these are totally new flavors.
Coming in 2014: tacos based on chips based on tacos based on chips.