Lenovo has revealed a completely redesigned look for one of the most recognizable laptops on the market. The firm’s popular ThinkPad notebook is now thinner and lighter than ever before.
Lenovo says it decided to carry out the redesign after nine months of research that included querying people in nine countries and eleven different languages.
“It wasn’t just surveys,” said Lenovo marketing manager, Alysia Baker. “It included focus groups and was a very iterative process, where we would talk to customers, go back and revise, and get their thoughts again.”
It probably didn’t require such costly and time-consuming measures to determine that the ThinkPad, which has always been something of a tank, could stand to lose some weight. The ThinkPad is popular because of its durability and security features, but it’s certainly not exceptionally portable.
At a time when lightweight ultrabooks and tablet computers are causing the steady decline of standard notebooks and desktops, it doesn’t take a genius to figure out that the ThinkPad required some slimming down.
And that’s what Lenovo has done. The 14-inch ThinkPad T431 will be the thinnest and lightest ThinkPad ever built. It’s less than an inch think and weighs just 3.6 pounds.
All in all, that means the ThinkPad T431 is roughly 25 percent lighter than the standard ThinkPad.
Thankfully, Lenovo won’t be sacrificing the ThinkPad’s impressive performance in order to cut weight. The device features a 1600 x 900 high-definition display and an Intel Core i7 processor that boasts 40 per cent faster boot-up times.
“It’s the single biggest design change that we’ve ever had. … We think it’s just a great product,” Baker noted.
The Lenovo ThinkPad T431 is set to debut in April 2013 for $949 and up.