Well, this is one way to promote your products. Probably not the best way, but there’s no doubt that it’s a way.
When Google acquired Motorola last year, many industry insiders expected the company to finally use Motorola’s expertise, production abilities and, perhaps most importantly, patent portfolio to start producing high-end Android phones that could compete with offerings from Samsung, LG, HTC and all the other non-Apple giants in the mobile industry.
Though Google cautioned that phone fans needed to be patient — Motorola had a lot of products in the pipeline before the company was acquired by Google, and those products would all come to market before anything truly designed and produced under Google’s ownership could be revealed — many assumed that by the time 2013 rolled around, we would finally get to see a true “Google phone.”
It’s 2013 now, but it sounds like we’re going to have to keep waiting.
Despite rampant rumors of a game-changing Motorola “X Phone” designed by Google, it now sounds like we’re nowhere close to a revolutionary product hitting the market.
At a recent technology conference, Google Chief Financial Officer and Senior Vice President Patrick Pichette had this to say about upcoming mobile phones from Motorola:
“The case with Motorola is that we’ve inherited a pipeline. Motorola has a great set of products, but they’re not really like ‘wow’ by Google standards. Dennis Woodside and his team have inherited 18 months of pipeline that we have to drain right now.”
“Not really like wow.” So… they’re bad products?
It seems bizarre that a CFO would come out and, essentially, trash his own company’s products like that. Perhaps he’s simply being realistic and trying to temper expectations before they get out of control. If Motorola really isn’t ready to release a phone that can compete with phones like the Samsung Galaxy S IVs Nexus 4, then it makes sense to take steps to limit the disappointment Android fanboys will soon be feeling.
This news doesn’t bode well for offerings from Motorola in the future, however. Google has more than enough cash to completely abandon whatever’s in Motorola’s pipeline if it’s inferior. If a game-changing phone was even close to be unveiled, there would be no reason to quell the hype.
Oh well, there’s always 2014 for us to get a glimpse of an earth-shattering Android phone straight from Google.
And, of course, we can look forward to Google Glass.