The Jacksonville Jaguars have a new team owner, billionaire auto parts manufacturer Shahid “Shad” Kahn. The Jaguars also have a new general manager, former Falcons directory of player personnel David Caldwell. The Jags have a new head coach, former Seahawks defensive co-ordinator Gus Bradley, too.
What else can the team that finished second-last in 2012 overhaul before the 2013 NFL season?
Its logo and uniforms, apparently.
The franchise will be holding its “State of the Jaguars” event at 3:45 ET today. At the event, a new team logo will be unveiled.
Remarkably, the Jaguars have managed to prevent their new logo from leaking ahead of time. In the world of North American sports, where merchandising is king, that’s pretty much unheard of. Perhaps that’s one of the few silver linings of having a small fan-base.
Based on reports from industry insiders who claim to have seen the new logo, it’s not a radical departure for the team. Fans should probably expect a modernization in line with what we’ve seen out of the Lions and Cardinals in recent years:
The new Jaguar head is said to look more fierce than the last, but it’s not clear what that means. The old one looks pretty darn fierce already. The new uniforms are supposedly ultra-modern Nike designs (along the lines of what the Seahawks unveiled prior to the 2012 season) that emphasize black and gold and de-emphasize teal, but we won’t see them today. Most teams show off their new uniforms right before the NFL Draft, which takes place in April, and it’s a good bet the Jaguars will follow that same schedule.
We’ll update this post with an image of the new logo as soon as one becomes available.
Update: Here it is!