The people at Old Milwaukee have definitely figured out how to get the most bang for their buck when it comes to Super Bowl commercials.
As the company has in previous years, it again teamed up with Will Ferrell to produce a bizarre, low-budget Super Bowl commercial that was seen by so few people that it hardly seems fair to call it a Super Bowl commercial. Still, we’re writing about it now — and that was certainly the company’s intention.
Before we move on, here’s the commercial:
The commercial only aired in a few tiny markets. North Platte, Nebraska — one of the country’s smallest television markets — is reportedly one of them. Only about 25,000 people live there. Sherman, Texas, Ardmore, Oklahoma and Glendive, Montana were also in on the fun, according to a Reddit user. Not quite the same reach as going national during the Super Bowl (with an estimated audience of 90+ million), but it’s better than nothing, right?
Though this year’s commercial wasn’t as funny as some of Old Milwaukee’s recent offerings (like these ones, featuring Jose Canseco), it made up for that by being super creepy and, frankly, kind of gross.
Just what you want to be when you’re selling beer, right? Right? Anyone?
One more thing — did anyone else notice that this ad is almost the exact same concept as GoDaddy’s commercial where Bar Rafaeli made out with a nerdy dude?