Have you ever wondered why so many Super Bowl commercials refer to the game itself as “The Big Game” and deftly avoid ever saying the actual name of the game? The answer lies in some legal stuff involving trademarks and licensing rights — we’re not going to bore you with the specifics.
Samsung’s new Super Bowl ad pokes fun at this fact. The company spent some of its billions to bring in idea men Seth Rogen and Paul Rudd, as well as Bob Odenkirk (a much less famous actor, but one that hardcore fans of comedy or Breaking Bad will recognize) to riff on this kooky legal situation.
The result? A
Super Bowl Big Plate commercial that will surely have people talking on Monday morning, hours after either the Baltimore Ravens Baltimore Black Birds or San Francisco 49ers San Francisco 50-minus-1ers lift the Lombardi Trophy Big Silver Football Thingy.
As is customary these days, Samsung has already posted the commercial online. If you don’t want to wait until The Big Game to see it, you can check it out below: