How did the people behind KitchenAid’s Twitter account possibly think this was a good idea? Even if the account is run by teenage social media interns (which I’m guessing it isn’t, since it seems to have a strong right-wing bias), one would have to think that even a moron would have the sense not to tweet jokes about the president’s dead grandmother (Madelyn Lee Payne Dunham, who died right before Barack Obama was elected in 2008).
But, that’s exactly what happened last night. The following tweet was posted and then quickly deleted:
In terms of pure stupidity and offensiveness, this one is up there with the time a clothing store tried to capitalize on the Dark Knight Rises shooting. It’s almost impossible to imagine a scenario where someone thought that typing out this tweet and hitting send was a good idea. Maybe the person who sent the tweet thought that he or she was logged into his or her personal account? Why would a corporate account tweet anything at all about politics, let alone tasteless jokes?
KitchenAid immediately went into damage control, of course. A spokesperson for the company sent out the following statement:
“During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore.”
Let’s hope that “won’t be tweeting for us anymore” means “won’t be working for us anymore.” Anything less would be unsatisfactory.
KitchenAid also posted an official apology on its Twitter account:
I would like to personally apologize to President @barackobama, his family and everyone on Twitter for the offensive tweet sent earlier.
— KitchenAid (@KitchenAidUSA) October 4, 2012
(Quick aside: Isn’t it kind of weird to see a company–with a stand mixer as a profile photo–refer to itself using the first person?)