Google Play Sale Starts Today – Popular Apps As Cheap As $0.25

Google announced that the Google Play store, its marketplace for mobile phone and tablet apps, as well as books, movies and music, just passed the 25 billion downloads mark. It’s a significant milestone for the store that serves as a backbone for the Android platform and, as such, Google is celebrating by holding a big sale.

The five-day sale will see popular apps and games from developers like Rovio (maker of Angry Birds), Gameloft, EA and Full Fat go on sale for as little as $0.25. There will also apparently be Google-curated lists of 25 movies, 25 books, 25 albums and 25 magazines on sale for cheap.

None of the sales are up on the Google Play store yet, but they are expected to go live later today.

Google says that there are now over 675,000 apps in Google Play, a pretty big increase from last quarter, when the number was just 600,000. Apple’s App Store still leads the charge with a reported 700,000 apps, but Google and its Android platform appears to be closing the gap.

Apple’s App Store passed the 25 billion download mark earlier this year. Instead of a sale, the company held a contest. Whoever downloaded the 25 billionth app would win a $10,000 iTunes gift card. It turned out to be a man in China who downloaded the game Where’s My Water?.

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