In the interest of full disclosure, I will say that I use an Android phone and I love it. I used an iPhone for several years, which I also loved, but I felt like I wanted to try something new and I made the switch earlier this year. I might never go back.
That said, I find the anti-Apple commercials that Samsung produces to be pretty pathetic. They reek of a company that feels like its losing the war and has to resort to dirty tactics. There’s no rising above here and there’s plenty of insecurity.
Take a look at the newest one:
Pretty bad, right?
These commercials define Samsung products as anti-Apple and not pro-anything; they make it seem like Samsung phone owners almost need Apple to keep dominating the market so that they can keep feeling like the hip minority. In a way, Samsung has now tried to take over the indie cred that it previously mocked iPhone users for staking claim to.
These ads also help to promote Apple products. What did we all just see? Lineups to buy Apple products. Anyone who didn’t know that the iPhone 5 is about to go on sale before watching this commercial is now very aware of Apple’s latest offering. Is that really furthering Samsung’s agenda?
I’d like to see Samsung step back from the whole us vs. them mentality and just make a commercial that touts the features of its phones. If they really are that great, then people will buy them. Heck, it worked for Apple.