Update: It turns out that this was just a promotion run by a local restaurant. The eatery wanted a name for a new, apple-flavored Mountain Dew beverage it was planning to sell. PepsiCo is denying that it had any involvement.
When are major corporations going to learn that leaving something as important as the name of your new product up to the Internet is a horrible idea? The people at PepsiCo, owners of the Mountain Dew brand, have just learned this lesson the hard way.
Mountain Dew recently introduced the “Dub The Dew” campaign, in which it asked fans to submit and vote on possible names for its new green apple-flavored soda. Never ones to miss out on the chance to completely ruin such a contest, the
good people over at 4chan decided to flex their muscle and ruin the contest.
This is the result:
Clearly, there are some great options for a soda name up there. Who wouldn’t want to take a swig of some ice cold Gushing Granny?
If losing control of the contest wasn’t bad enough, Mountain Dew then literally lost control of its own website. A hacker got access to the site and an extremely offensive message, celebrating the 9/11 attacks, was placed at the top, for everyone to read:
The 4chan army has tried to blame this prank on both Reddit and 9gag, the site’s mortal enemies, but it’s clearly the work of that forum’s mischievous users. As usual, they took a very funny idea (taking over a contest and voting for funny, subversive names) and took it way too far.
PepsiCo has shut down the “Dub The Dew” contest and will presumably be leaving naming duties up to people it can actually trust from now on.