There have been some pretty horrendous Twitter gaffes over the years, but this one might take the cake. Whoever’s in charge of social media at CelebBoutique.com, a website that sells celebrity-inspired clothing items for exorbitant prices, is about to be out of a job.
The word Aurora is trending on Twitter because everyone is discussing the senseless shooting that occurred in Aurora, Colorado early this morning at a screening of The Dark Knight Rises. Twelve people are confirmed dead and many more are injured. It’s one of the worst tragedies in recent memory.
For the clueless social media team at Celeb Boutique, however, it’s a business opportunity. The company’s official Twitter account posted the following message:
The person who posted that is either among the most ignorant in the nation or is a disgusting, vile piece of trash. You take your pick.
This is unforgivable stuff. A retraction is probably mere minutes away. A firing better not be far behind.