As ridiculous and unnecessary as the idea of rebooting a movie franchise that ended only five years ago is (and it’s very ridiculous and unnecessary), it sounds like the studio behind the upcoming The Amazing Spider-Man knows what its doing. According to the latest projections, the film is expected to make a killing at the box office.
Though Spider-Man 3 was a disappointment (can you believe that audiences didn’t want to see Tobey Maguire dancing like an angry, emo teenager?), it appears that America’s appetite for Spidey hasn’t been satisfied. HollywoodReporter.com is reporting that The Amazing Spider-Man, starring Andrew Garfield, is tracking extremely well with test audiences and could have an even bigger opening than The Avengers did.
This news comes as a bit of a surprise, as much of the buzz around this film had been negative. Entertainment reporters like yours truly were quick to question why this movie exists in the first place. The trailer wasn’t exactly thrilling and the film’s opening weekend (sandwiched between the mega-hyped The Avengers and The Dark Knight Rises) didn’t look like a good omen.
It’s possible that this latest report is a fabrication–an attempt by the studio to convince audiences that this film will be a big deal and to perhaps create a self-fulfilling prophecy. It’s also possible that it’s simply a very good film with young stars that resonate with movie audiences (joining Garfield is Emma Stone) and we’ve all underestimated just how big the appetite for comic book movies really is.
The Amazing Spider-Man opens on July 3rd.