According to rumors, “toothpasting” (or just “pasting”) is the act of getting high by putting toothpaste on your nipples. Pranksters at the infamous image board site 4chan came up with the story and they have been spreading it in hopes of creating a moral panic and getting it reported in the mainstream media.
The rumor started in a 4chan thread posted over the weekend. It urged users to go to a “respectable news website” and submit reports of this supposed “new drug craze.” A fairly convincing story was fabricated, stating that the titanium dioxide particles in toothpaste has been proven to affect spatial recognition in lab mice.
There are unconfirmed rumors that a radio station in Washington, DC, HOT 99.5, has taken the bait reported on the story, urging parents to monitor their children’s access to toothpaste. However, the story has yet to truly take off.
If you want to contribute to the prank, you can like the Facebook page called Protect Our Children From Household Drugs and learn how to spread the word about this pretend menace.