It’s been nearly two years since Kanye West first debuted “Lost In The World” at the headquarters of Facebook (that’s a true story, by the way) and a year-and-a-half since the track was officially released, as part of West’s landmark album, My Beautiful Dark Twisted Fantasy. The song, as many know, features vocals by Justin Vernon of Bon Iver.
Now, the superstar rapper has finally gotten around to releasing a video for the song. It’s as beautiful, dark and twisted as the album its featured on. In a way, it’s cool that it’s been such a long time because it allows you to experience the track again with a bit of a fresh perspective.
The video is directed by filmmaker Ruth Hogben, known for working primarily in the fashion industry. It has some flashing black and white lights, so maybe don’t watch it if you’re prone to seizures.