Things are not looking good for Mr. Twinkie. The snack that possesses a shelf life like no other is a favorite of anyone and everyone who doesn’t understand, nor care not to know anything about nutrition and is in need of a little financial restructuring. Again.
If there’s one thing we know, it’s that the Twinkie can persevere and weather the storm of a Chapter 11 restructuring. That’s because Hostess Inc. which owns the Twinkie, as well as brands such as Wonder Bread, filed for bankruptcy protection just two years ago. Two years ago. In 2011, it seemed that things were once again on the upswing, as the company pushed back in the self reliance and was able to pay their bills.
All in all, Hostess is 860 million dollars in debt. They hold 860 million dollars–wait, what? How does a company that specializes in breads and snack foods in America accumulate 860 million dollars in debt? This company must have the worst direction in the history of pushing snack foods–you never read of Nabisco having these issues…they’re killing it. Even with the built in advertising offered through the modern cult classic Zombieland, Hostess can’t capitalize? Push toward the black?
Ah, Twinkie. Just like so many celebrities, he used to be rich and all natural, and now he’s broke and just a concoction of chemical substances.
