Netflix has finally seen the light and come away from their darker impulses. Or at least, the impulses that cost them billions of dollars worth of stock once their share price plummeted.
You want to know how fickle the American consumer is? Give them a price increase, even if it’s to the point of eight dollars, and they’ll rebel so much that your entire company has to rethink their plan for future expansions. They will be so angry that they have to spend extra money every month, they’ll send your company death threats — threaten to take down your entire business-model with snarky Twitter and internet blog posts. Recent customers were LOSING THEIR MINDS over Netflix splitting up into two different services, Netflix and Qwikster.
Netflix has lost 2/3 of their stock value in the recent months with the announcement of the service split and price increase. You are an insane nation, America. My favorite part of this entire story is the way the New York Times summarized the rage Netflix customers felt towards the company and the resultant, completely understandable confusion on the parts of everyone working at Netflix. It is as follows.
“We underestimated the appeal of the single Web site and a single service,” Steve Swasey, a Netflix spokesman, said in an interview, before quickly adding: “We greatly underestimated it.”
That’s some Darth Vader talk.
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