For as much ratings as Glee manages to pull in, you think they’d be able to count on more of an audience share to go see their stars in 3D. And you’d be so, so wrong.
This weekend was a good one to highlight the changing tastes in Hollywood – despite broad-reaching marketing campaigns, a well adapted book or remake of a popular franchise is more likely to win the weekend than a movie like 30 Minutes or Less. Opening in first place again, Rise of the Planet of the Apes – followed by bestseller The Help, then Final Destination. 30 Minutes or Less? It wound up in fifth place, not even making the projected 15 million that the studio hoped for. Not even charting for the weekend was Glee’s 3-D concert movie. I guess staring at a fully rendered image of flamboyant was too much for some people.
Considering the budget was so low and the marketing was so heavy, it’s disappointing to see another film Nick Swardson was in do so poorly. And when is H’Wood going to stop giving projects for Aziz Ansari to helm, considering his dismal performance hosting the MTV Movie Awards, then this?
It boggles the mind. Congratulations to James Franco and company.
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