Why is this important?
Microsoft is trying to making its mark in the smartphone and communications market. By incorporating Skype into their products they can really make it a household name.
They have already stated that they plan to integrate Skype with the Xbox console, Outlook, and all windows smartphones.
Why I Worry?
The free-calling services are one of the best features of Skype and Microsoft seems to be anti-free. So I wonder what the future of Skype will be once incorporated into everything. Maybe it will be free on Outlook but part of paid services on Xbox? Who knows!
Skype is 170 million strong – its users spent 207 billion minutes on voice and video calls last year. However, because of the free calling services I just spoke of they did lose $7 million in revenue.
Do you think this will help Microsoft catch up to Google? Are you happy with the Buy?