“The Juke Guy” Campaign by Nissan – Love it or Hate it?

By Tiffany on March 28th, 2011

The Nissan Juke has partnered up with Funny or Die recently for an action packed social media viral experience.

It all centers around the “Juke Guy”, a guy in a sweet suit that rides around in a Juke taking on otherwise boring missions. The first spot, “donut action” showed the Juke Guy helping turn a normal status meeting donut run into an action packed adventure with turbo boosts, broken glass and monster truck-esque stunts.

You can view the video here:

Now, they took the commercial to a whole new level but partnering with Funny or Die. Fans of the Nissan Juke on Facebook can submit their mission to the “Mission Submission” and win a chance for the Juke Guy and Funny or Die film crew to show up at their door to complete the mission.

Here’s one of the videos here:

So what do you think? Smart idea for Nissan? Do you love it or hate it?