FORM Athletics/K-Swiss recognizes that athletes and fans alike are ready for something new – apparel reflective of their lifestyle. Free from angry tough-guy graphics of skulls and destruction, FORM Athletics focuses on the positive aspects of being an athlete: performance, commitment, discipline, and heart.
For nearly three decades, FORM Athletics president, CEO, and co-founder Mark Miller has built businesses for iconic brands. Focusing on action sports and youth culture, Miller was responsible for launching the insanely successful M3 snowboard line, and his work with DC Shoes made the trademark a household name. When Miller identified the underserved market and huge potential of Mixed Martial Arts and likeminded sports, he seized the opportunity to “build a business, lead a team, and do something meaningful.”
Miller tapped fellow visionary Urijah Faber, known for bringing a surf-and-skate style to Mixed Martial Arts and the WEC as “The California Kid.” One of the most successful fighters and unfailingly popular athletes in the history of the sport, fight cards with Faber achieve WEC record-breaking viewership and continue to double typical event attendance. As testament to Faber’s skill and perseverance, he fought through 4 rounds at WEC 41, despite a dislocated thumb and a broken hand! Coming back from this injury, he’s eager to show the fans – and his competitors – just what they’ve been missing. With his positive attitude and passion for the “art” of mixed martial arts, Faber exemplifies everything FORM stands for.
For more information: www.formathletics.com
Last week we announced our FORM Giveaway where you can Choose the Shirt/Sweatshirt or Shorts Of your Choice from FORM Athletics!
And the winner is…
Congrats! Check your email for more info on claiming your prize.
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