There’s nothing more arrogant than celebrities overestimating their own worth and popularity – if you couple that with a charity, you get a mess of egos for a low price of admission.
Digital Death was a campaign started by celebrities with massive Twitter followings. Basically, people who have a lot of time on their hands and followers who have even less. The principle was that by removing their presence from off social networking sites, they’d be able to raise money for children who are affected by AID’s. They’re so important that’d abdicate their Twitter thrones so that all of us could live. Included were Lady Gaga, Justin Timberlake, Ryan Seacrest, and Kim Kardashian – the unholy quadrangle of Clear Channel – but one problem. They weren’t able to raise enough money to keep Twittering.
Apparently, people are as ambivalent about reading Tweets as they are about Twittering. Celebrities weren’t able to raise the amount they were shooting for – 1 million dollars, so they just persuaded a billionaire friend of theirs to donate 500,000 to make up the rest of the leeway.
It must be nice, you know. Being able to switch off your egos momentarily to raise money to save kids – only to break a commitment so you can Tweet again to make money as a paid shill.
Gross. They could’ve raised more money if we paid them to NOT Tweet.
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