Sexy Mad Men actress Christina Hendricks is the new face – and body – of London Fog’s fall campaign, and the Emmy-nominated star could not be more thrilled with her latest role.
“London Fog is a classic brand, which I love,” Christina said. “It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together.”
London Fog said that they chose the actress as the face of the brand because of her “glamor” and “sophistication.”
Dari Marder, the company’s chief marketing officer notes, “Christina has modern appeal but also harks back to a bygone era, which perfectly compliments what London Fog represents.”
The ads, which debuted today, will be placed in October issues of fashion and lifestyle magazines, as well as outdoor and online.
When asked the sexiest way to wear a trench coat, Christina giggled, “With nothing underneath.”
View our photo gallery from Christina Hendricks London Fog photo shoot!
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