This is the start of the summer, but from the box-office receipts, you’d never know it. It looks more like the start of December. To summarize it in a visual metaphor, it’s like a thirsty man having two tons of sand dumped on him.
Ostensibly, this weekend should’ve raked in mega-bucks. After all, there’s a movie based off a videogame, a sequel to one of the most popular film franchises of all time, and a movie about a giant green ogre. But those are the movies who stayed on top. The new releases all fell into a ditch by the side of the road, where they were repeatedly ran over by angry consumers.
How’d it rank? Shrek did 25.3 million dollars. Get Him To The Greek scored 17.4 million, Prince of Persia and Sex In the City both had 50% drops from the previous week, and Marmaduke did 11.6 million dollars. Also, Killers opened. With 18 million dollars. Come on, audience, really?
Overall box office was down 28% from last year, and if you’ve got any sort of inclination as to why that is, you are probably a rational, forward-thinking person. Here’s a hint: chances are it’s because a waiting audience has no desire to have their time wasted by abortions committed to celluloid. Ashton Kutcher is so bad on film, if he made a snuff, the authorities wouldn’t consider it illegal.
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