This weekend, the box office gang-bang ended with a clear-cut winner. A winner that is large and green. And it’s not a manifestation of the jealousy of Jake Gyllenhaal.
Shrek. Everybody loves him. He appeals to the kids, to the grown-ups, to people who watch cartoons, everybody who’s stoned, heads of studios, heads of state, and disembodied heads. All of them enjoy watching Shrek, which easily whooped on Sarah Jessica Parker and a half-baked almost franchise from Jerry Bruckheimer. The final installment of Shrek took in 43.3 million dollars, raising the domestic total to 133.1 million overall, proving that once again, children’s movies will always destroy everything else when it comes to ticket sales. Sex and the City came in with 46.3 million dollars, and Prince of Persia took in 30.2 million.
But the big story was that SATC 2 and POP underperformed, well below studio expectations. Which means that a studio was thinking that the public had a great demand for a movie like Prince of Persia. Which might drive me to clinical depression.
Sex and the City’s audience consisted of 90% women. Which is impressive. No other movie can boast that sort of ratio, except for possibly Twilight. Except the Twilighters don’t get drunk and hoot and holler at the screen.
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