Have you seen the new Nike advert where Tiger Woods’ dad talks to him from beyond the grave? You read that right. You know what would make that ad creepier? Absolutely nothing. There is absolutely nothing that could make Tiger Woods creepier than he is already.
Never mind that he’s playing terrifically at the Masters, as he should be. Never mind that he’s an amazing golfer. When did athletes get so creepy? Is it because they’re trained from an extraordinarily young age, so they have been doing the same thing repeatedly since they were four, and get paid insane amounts of money for it? Is it because of all the extramarital affairs with porn stars and strippers? Or is it the fact that nothing but golf seems to be going beyond that head?
Kudos to Nike, though, for trying to make a poignant advertisement out of a PR disaster. But you could’ve had Tiger do more than give press conferences and stare off into space. I mean, athletes do that anyway, even when they’re not atoning for their infidelities. That’s like the MO of an athlete. Which I can respect, but don’t pretend like you’re selling me anything else.
Nike douches.
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