“Tron Legacy” Bleeds Into The Real World

I don’t claim to be marketing-savvy. For the most part, I regard advertising as an occasionally necessary evil — it helps get the word out for things that might otherwise slip through the cracks, but the majority of ads tend to be overbearing, uncreative, and just plain annoying. So when I do get to see something inspiring, I sit up and take notice. Now, having said that, I don’t know for sure that the people behind the “Flynn Lives” campaign have anything officially to do with “Tron Legacy”, but it sure sounds like it.

To wit: if you’re anywhere near the Bay Area of California, go visit the Justin Herman Plaza in downtown San Francisco tonight at 6:30 PM in the Hyatt Regency hotel. This will be the staging area for a planned demonstration against Encom, the evil corporation that gave the world the Master Control Program from “Tron”. At 8 PM, Encom’s Alan Bradley (remember him? The benign user whose digital alter ego is Tron himself?) will be holding a press conference. The plan is for people to bum rush the show by interrupting the event to chant “Flynn Lives!” and disrupt Encom’s plans.

Why do this? Kevin Flynn has been missing for decades … where is he, and what is Encom hiding? I’m going to try to make this event tonight, but I found out about it with such short notice I might not make it. I urge you, O Constant Reader, to attend this if you live anywhere near, and get video!

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