Diesel Jeans is in the midst of a new advertising campaign encouraging everyone to “Be Stupid.” We even covered it on Manolith not too long ago. While I don’t think any of us here at Manolith need encouragement to do so, or anyone nationwide, really, I’d still like to take a moment to “Be Stupid.”
While “Be Stupid” is an admirable notion, Diesel wouldn’t have the balls to launch such an ad campaign if they didn’t have good product to push as well. I recently went into True Religion to try on a pair of their vaunted, over-priced jeans, only to discover that you had to get them custom tailored in addition to sawing your arms and legs off to afford them. While they’re busy hawking their hideous jeans, Diesel is rolling out some new lines to get your jean-wearing self sexified. I took time out of my schedule of bellowing at the neighbors and television set to try on some jeans at the Third Street Promenade, specifically for this review.
I learned a few things.
First, most of us are wearing jeans far too large. Seriously. I could stuff an Indonesian orphan in my last pair of pants. I feel like a Michael Jackson noise would highlight this point effectively. Diesel’s staff will help you find out why your pants look terrible and remedy that.
Second, Diesel’s new lines, such as the Viker and the Thanaz, in addition to having ridiculous names, look ridiculously good. The Viker’s more of a classic look and feel whereas the Thanaz is for skinny man-bitches who ride fixed-gear bikes. Both of them are durable, but breathable.
Third, you can get them now. So you should.