
It’s no secret that I love beer. Lots and lots of beer. To me, there’s nothing better than kicking back after a hard days work with a cold one and relaxing. It’s like a little piece of Heaven on Earth. Inevitably though, I always find myself peeling off the labels of the bottle, and playing around with them. Well now you and I have a chance to play with our labels in a different way, thanks to Newcastle Brown Ale.
America’s number one imported ale (brought to us by the fine folks at Heineken) is holding a contest, in where you can design your own beer labels, and submit them for a chance to have your design featured on the Newcastle website.
“The Newcastle logo, with its unusual ‘cottage loaf’ shape and its iconic blue star, has inspired hundreds of photo collages and tattoo designs. We’re encouraging Newcastle drinkers to tailor individual labels with their own uniquely different, personalized touches,” said Colin Westcott-Pitt, Brand Director, Newcastle Brown Ale. “Our online program gives fans a chance to show off their artistic skills and, for one designer, on our Web site. We expect our judging panel will be inspired by the variety of designs our fans will submit.”
Okay, how cool does that sound? I’m by no means a great artist, but based on my love of beer, I think this is something I’m going to have to try my hand at. Even if I don’t win, at least it will give me something to do while I’m chilaxin’ with my suds.
To enter, go to the Newcastle Brown Ale website before March 14, which they’ve totally revamped into an artists studio, and begin playing around with your digital design. Of course, you have to be 21 years-old to enter, and be a resident of the United States, but man, what a great chance to have your work featured.
Hey, it’s just another reason to love beer!


















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