Link: 
According to Diesel, “being stupid” is the new cool. The popular denim jeans brand is embracing “stupid” and turning it into a positive. In case you’re late on the scene, the word stupid has taken somewhat of a positive connotation as of late. For example, rappers such as Lil Wayne, Young Jeezy and Kanye West have all embraced the new “stupid.”
Diesel explains the “Be Stupid” movement as a chance to be “liberated” from all those people who dismiss your originality. “Stupid is the liberating alternative to dry-as-dust cerebral (so called ’smart’) and it takes courage, loads!”
In order to give credit where credit is due, we must first applaud the late rapper Mac Dre and his cult classic “Get Stupid.” As a apart of the West Coast Hyphy movement in the early ’00s, it was cool to “get stupid” and wild out on the dance floor. Since then the word has died down, but is now finally gaining its momentum back. Are you going to “Be Stupid” in 2010?
Comments
Hizzo
February 9th, 2010 - 9:19:04 PM
naw this is wack.. keep the bay lingo IN the bay, it dont need to be broadcasted mainstream suckas always trying to hop on Dre and the Bays trends. be original!
1
burr
February 10th, 2010 - 12:15:35 PM
yeah, i dunno. this is pretty, uhh, stupid if you ask me. i mean, maaybe if it was actually referring to the bay scene -- or any scene -- then, i guess? but i doubt it. just seems like anti-intellectual hipster bullshit to me.
2