Avatar’s Producers Get Complainy About Snubs

By Mark Lorenz on February 5th, 2010

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avatar-2010-oscar-nominationsAvatar won best picture at the Golden Globes. People love it all over the world, it skews fantastically to a bunch of different demographics, and it’s grossed a ton of money. But you know what? The producers and director are still finding time to complain.

This time, it’s that the actors in Avatar aren’t nominated for Academy Awards. Wrap your head around that. The performances in Avatar aren’t nominated for Academy Awards. That makes perfect sense. The performances in Avatar were okay, but not really mind blowing. Sam Worthington couldn’t even muster a fake American accent to completely cover his gruff Aussie twang. Also, they made faces, really. That was the big deal about the technology. Jon Landau, producer has another word for what Avatar did to movies. He calls it “emotion capture”. And then proceeds to talk like you’d expect a rich guy to talk.

I blame ourselves for not educating people in the right way. We made a commitment to our actors that what they would see up on the screen were their performances, not somebody else’s interpretation of what their performance might be.

See, Avatar could’ve been nominated for performance Oscars, if only the merciful hands of Jon Landau and James Cameron could’ve guided the public to see how good the performances were. Dear Jesus.

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