I don’t get CBS. In fact, I don’t get any national network programming exec. After the racy, suggestive Go Daddy commercials of the past few years – you know, the ones that play on imagination more than an actual reveal – they switched things up for 2010. Meet Lola, former NFL great who moved in an “alternative” direction upon retiring from the gridiron.
For starters, this is the first Go Daddy ad I’ve ever laughed at. In fact, every gay person, or especially effeminate man I know would laugh at this, which leads me to ask: Why CBS? Why have you given Go Daddy the NO GO for this particular ad. Is it offensive? Are you so concerned about turning off your key viewership, the 36-49 demographic that can’t get enough of CSI: Miami, Los Angeles, New York…and by 2012, Lincoln, Nebraska?
With Pepsi pulling out of the ad race this year, one might think CBS would be looking to eat up as much of the ad space as possible with clients who offer entertainment as opposed to emotional sap, as well as private and corporate agenda education. Obviously, CBS knows their viewers better than I do. I’m just slightly confused. They will air a controversial Focus on the Family ad starring Tim Tebow (I have no issue with it), and yet a Go Daddy ad starring Lola, a spoof on a stereotype (I have no issue with it), gets the dreaded boot?
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