I told ya. I told ya 3-D would be entering our leaves violently and repeatedly after Avatar grossed a bajillion dollars. And now it is. To the tune of Harry “Bowlcut” Potter.
The Harry Potter franchise is a billion-dollar powerhouse, featuring known and beloved characters the world over, an enchanting storyline, and music by John Williams that whiffs vaguely of Muse. But you know what Harry Potter’s never been in? Eye-popping 3-D. The last two films of the series, studio honchos have decided, should rectify that simple fact. They’re going to be released in eye-popping 3-D, where you can see Hermione’s eyebrows fly right at you and bounce like a woman on a trampoline.
Which begs the question, will 3-D actually capture the public’s imagination? Or will it just be a tool that’s run into the ground like when special effects first started becoming more computerized in the early 90s? My guess is the second. With Harry Potter joining the fray of Spy Kids, the next James Bond movie, and every other major blockbuster, 3-D proves that there’s nothing that Hollywood can’t try to quickly capitalize on, ignoring the ennui and eventual burnout of their audience.
That got depressing. Where’s my scotch?
Comments
No comments.