If there’s one thing that Star Wars is known for, other than the iconic characters and the terrible prequels, it’s George Lucas’ ability to hawk product. He could literally beat Billy Mays to death with his chin waddle.
This time, the product is shoes. That’s right, shoes. Star Wars recently released a line of overpriced headgear, so why not get some ridiculously shiny kicks to compliment them? What’s that? Because you don’t want to get beat up by an angry mob of Star Trek fans coming out of Comic Con? Understandable.
Even more inexplicable, the launch is being teased with an ad featuring David Beckham, Daft Punk, and Darth Vader. One of those presences actually makes sense. The other two are what you’d expect if the Playboy Mansion held a quirky awkward invite party.
The new sneaker line goes across three packs, the “Characters Pack,” the “Vehicles Pack,” and the “Direct Pack.” Characters consists of iconic moments and characters from the Star Wars saga, “vehicles” are-–I shouldn’t have to tell you this—vehicles, and “direct” is scattered inspiration that they needed to delineate with a different name.
So if you’re a sneaker-head with an eye for kicks, they’ll be coming soon. Get them before they are exterminated. Like the Jedi. I like how the video looks like a contemporary West Side Story, complete with Darth Vader vs. Daft Punk. I’d watch the shit out of that movie.
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