If there’s one thing I can’t stand, it’s movies that have incredibly boring marketing campaigns. Thankfully, Youth In Revolt realized it had one midway through, at which point producer David Permut paid a homeless man to advertise his film. Also, it premiered 9th for the weekend. Goodbye, Weinstein Company.
Youth In Revolt looks like the unholy trinity of Hollywood suck. A mumbly, pandering comedy, based off a good property, catered to look like the quirk-fests of years past. Starring Michael Cera, with multiple personalities. Which just makes it look like he can play himself in various incarnations. He can play someone with multiple personalities, but all of his personalities will tragically be an offshoot of Michael Cera.
In addition, the marketing campaign of the movie is getting some attention. David Permut decided it would be a good idea to promote the movie by, as we mentioned before, paying a homeless man to hold up a sign for it. He gave him 100 dollars, and the homeless man obliged. But you know what? If he really cared, he could get the guy a regular job holding up posters to promote. Instead of just a one-off, which seems completely exploitative.
What do I know? This is Hollywood. They green-light things like Youth in Revolt. And run ad campaigns where they literally don’t even pronounce Zach Galifianakis’ name, they just say, “That guy from The Hangover.” Like his name is that hard to pronounce.
Michael Cera can’t carry a movie. The end. I’ll still see it though. These are my initial, raging impressions.