If there’s one thing I’ve learned about the worldwide box-office, it is that people outside of America are all about insane visuals and romance stories. And in Germany, Nickelback. They love Nickelback.
Avatar — the movie with, perhaps, the most purposefully terrible marketing campaign in history — has been doing well in the U.S., grossing over $352 million. But across the pond, overseas, around the globe, people are cheering for 10-foot-tall blue people. Cheering loudly and proudly. It’s taken in over $670 million dollars worldwide. Part of Avatar’s success can be attributed to the fact that most people are seeing it in IMAX or 3-D, where ticket prices are slightly higher than if you were watching the blue people run around all two-dimensional.
Here’s what might happen. Because of Avatar’s success, the big studios decide to make their new blockbuster movies in 3D, driving up ticket prices and profits. Or, James Cameron will inundate us with sequels, where the story is also super goofy, but it looks incredibly pretty.
I am still unimpressed with the amount of gaping holes in the story. Think of how brilliant the visuals would be supplemented by a story not written by Cameron. But other people are enjoying it. And studio execs are losing their minds.
Mr. Cameron was king of the world but now has dominion over the universe. And he will own the top two slots on the worldwide all-time box office list!
You can’t buy hyperbole like that, son. You can only barter with it.
Comments
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January 5th, 2012 - 7:15:23 PM
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