Ladies Love The Wii More Than Men

By Mark Lorenz on November 28th, 2009

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There’s an old saying that’s been circulating around the Internet since its inception. And that is: there are no wimmenz on the Internet. Which is patently false. But for a long time, the markets for women playing video-games were tiny and sad, like your illegitimate little brother.

My sister and I played video games growing up. She will still spuriously claim she is better at Mario Kart, whatever. We also trashed Kefka together in Final Fantasy VI Co-op at nine in the morning. Big ups to Terra and Gogo. But in gaming news, Nintendo is crushing the market for female gamers, which make up 11.7 million of the 45 million gamers polled. Guess how many of them play primarily on a Wii? Around 80 percent. That’s insane. That means 4 of 5 women who play video-games are swinging their arms around to play Wii tennis, or play Smash Brothers.

In the other markets, women account for 11 percent of the XBox 360 market and 9 of the PS3 market.

So women love the Mario, but they hate the PS3. Even though it’ll let you watch Blue-Ray DVDs. Kudos to Nintendo for expanding video-games to markets that were previously unknown: the living rooms of girls everywhere. Also, give me your gamer tags, because I will crush you with Ike’s sword.