Shower After Viewing These Anti-Molestation PSA’s

By Mark Lorenz on November 4th, 2009

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Advertisements are getting progressively more violent, weird, or eye-popping to get your attention. Even ones that deal with serious issues. Like molestation. But do they have to make you feel dirty after the fact? Apparently, it helps.

These are a sampling of adverts targeting the problem in Europe, Brazil, and São Paolo. The gist of them are, you get a message, “Help so and so overcome her (or his) fear of the dark by turning off the lights.” Then you turn off the lights and your eyes are assaulted with terribleness. Thank jeebus these ads are put in magazines, and not in bus stops, because it’d suck to just be constantly staring at the silhouette of a man doing terrible things because you are unable to turn on the defective lights.

For the love of god, just because we’ve become complacent with advertising doesn’t mean you need to shock messages into us. You don’t need to ruin our day with images of death, destruction, and violation, simply because you’re contracted to do it by a larger organization. I understand you have agendas and products to push. But still. Have some consideration. Don’t run images of what appears to be Mr. Clean and Bob Dylan ruining childhoods.

The adverts won the Silver Clio award in 2009 for print ads.

(Photos Via: Hooked on Ads)