The Sony Playstation Marketing Department is zombie-narwhal-in-a-wheelchair crazy. Look what they just did. First they had that ill-considered “White is coming” ad for the PSP, then they went and essentially told people to throw themselves in front of a train. And now, they’ve got two ads running in Chile showing (presumably) gamers giving blood transfusions to two historical figures.
By itself, it’s not too bad; one of these is Joan of Arc. The other one, however, is a nazi. But hey, it’s okay, it’s Erwin Rommel, the good nazi! Not that you’d know that from looking at the ad, of course. It took me a long while to notice the swastika in the headboards of both beds. I was too busy checking out the slightly freaky nurses like a normal healthy red-blooded American boy.
And I guess I get the message: you give life to these historical characters by playing them in games. Right? That’s it, right? ‘Cause I’m still not sure. That’s not really the strongest message Sony could put forth. It’s akin to saying “The Playstation 3 will let you use your imagination to pretend that you are inhabiting the computer-generated virtual bodies of various figures in order to maintain a sense of heroism while overcoming obstacles placed there by video game designers, who participate in your adventure by proxy!” Damn … I think I’m ready to throw my hat in the ring and start a new career as an ad executive. Clearly, I’ve got the touch. My first Playstation campaign will feature a PS3 having sex with your mother. What does that have to do with games? Dude, I don’t know. It’s a cultural thing. It’ll make sense to Belgium.