Celebrities sell things. For the most part. This is not surprising. What’s surprising is that they didn’t previously, so much; you’d never see Stevie Wonder hawking anything, and neither would he. But the latest in the line of celebrity creations comes from Justin Timberlake himself. He has come out with a cologne called, “Play,” titled for the buttons I break on stereos that play Justin Timberlake’s music. I hope they don’t do the normal cologne ads, as you can’t really whisper the word Play without sounding completely ridiculous. I have not had the chance to smell it, but I imagine it smells like stagemoms, publicists, and keyboards with ProTools. My hope is that they will put this cologne next to Curious, Britney Spears fragrance, and one day, a photographer will catch her rubbing them together. It’s shaped like a modern MP3 player, and was engineered by Givenchy to represent gadgets, “those quintessential objects of modernity and style that have become both everyday objects and icons of our era.”
Sometimes I wonder about our era. And our icons. So far, from this press release, they are Justin Timberlake and MP3 players. Which to be fair, have way more features than Gandhi. What could you do with Gandhi? Gandhi didn’t make you smell good. Gandhi didn’t go on Saturday Night Live or have the ability to play songs by Journey. All he had were his peaceful ideas, and you can’t dance in a club to peaceful ideas.
Ehhh … obviously JT’s not Ghandi, but I don’t think anyone is really trying to argue so. They’re not touting Justin as some world-savior, rather they’re saying he’s an icon. Which he is. He’s an icon of Pop Culture, much like MJ or Madonna before him.
In the same way, the MP3 player (really the iPod) is unarguably the iconic gadget of this generation. So it makes sense.
That said, I’m sure the cologne will smell like shit.
har @ “… and neither did he.”
JT – this is clearly douchy.
The cologne smells really good.. :]
Smells better then you im sure..
But the best cologne is giorgio armani diamonds..