“Battle not with monsters lest ye become a monster,” said Friedrich Nietzsche, and it’s a lesson PETA, the People for the Ethical Treatment of Animals organization could stand to learn. In its effort to shock and shame citizens into doing the right thing, they may have gone a bit too far with their latest campaign.
Now, first of all, we get what they’re doing here. They’re trying to make overweight people feel bad about themselves, which, hey, that’s always the best way to make people change, don’t you think? Also, throwing up an insult by calling overweight people “whales” really displays a sense of maturity on PETA’s part.
Second of all, going vegetarian won’t necessarily make you lose weight; not by itself. I know lots of fitness buffs and gym-goers who haven’t cut meat out of their diets and they look friggin’ amazing. There’s much more to losing weight than just diet, and this simplistic assertion does no one any favors.
Third of all, way to stick to an outmoded concept of beauty, PETA! If being overweight makes you less attractive, then being rail-thin and anorexic must be the very height of comeliness! And what are you saying about whales themselves, hmm? I’m sorry, but this constant in-your-face attitude is really turning a lot of people off, PETA. Zealotry straight-up doesn’t work with rational humans. Reason with us and maybe we’ll take you seriously. Until then, we’ll wait for you to jump the shark — unless that would be cruel, of course.